22 Sep 2016
Introductions, Interruptions and Seductions
The web is full of text to be read: customer reviews, industry reports, social network updates, blog posts, newspapers, magazines, email and so on. Some of that text is well designed and provides a pleasant, engaging experience for the reader (of course far more of it doesn’t). But how much of that text – even the well designed bits – really grabs the reader’s attention and sets their mood for what it is to follow?
This talk will be a call to arms for more websites to do just that. What we need is more websites with engaging, appropriate, distinctive, expressive and readable web typography (which adapts for screens of all shapes. sizes and capabilities).